Founded in 1993, Ariat was named after the legendary racehorse Secretariat, a Triple Crown winner renowned for power, precision, and unbeatable performance. Ariat set out with a clear and ambitious objective: to create the most technically advanced riding boots in the world.
Ariat quickly became a pioneer in the equestrian world by being the first brand to integrate athletic footwear technology into riding boots, transforming how riders experience comfort and support, both in and out of the saddle. At Naylors, we have a massive selection of the latest and best Ariat clothing and footwear available online, with a range that has something suitable for everything from casual riding to country days out.