Joules is one of the fastest growing lifestyle clothing brands around. Tom Joule began selling polos at county shows. Joules now produces everything from wellies and socks, to hoodies and polos to waterproof jackets. Characterised by colourful designs, the Joules brand appeals to those who feel an affinity with the outdoors. Far from the green and brown we've come to expect from traditional countrywear brands, Joules is a breath of fresh air.