Born in 1993, Ariat was named after the legendary racehorse Secretariat, a Triple Crown winner renowned for power, precision, and unbeatable performance. From the very beginning, Ariat set out with a clear and ambitious objective: to create the most technically advanced riding boots in the world. That founding vision continues to shape every product the brand designs today.
Ariat quickly became a pioneer in the equestrian world by being the first brand to integrate athletic footwear technology into riding boots. This ground‑breaking approach transformed how riders experience comfort and support, both in and out of the saddle. By drawing on biomechanical research and advanced materials, Ariat bridged the gap between sport science and traditional equestrian craftsmanship. Browse Naylors' massive selection of the latest and best Ariat clothing and footwear available now online.